00 : 00 : 00 : 00
Ahead of the 10th year anniversary of Creative Director Olivier Rousteing, Balmain worked with gaming company Altava to create 8 virtual looks from the 'Above and Beyond' Fall/Winter collection.
The special collaboration between Balmain and Altava allows you to own an exclusive piece straight from the runway. The Balmain NFT collector will be 1 of 2 to own the exclusive piece which will be redeemable to wear on their customizable avatar on the Altava, Worlds of You, fashion game app.
Draw inspiration to move forward so that we can "always dream big, remain optimistic and consider all possibilities" - Olivier Rousteing.
Oct 4th, 2021 ~ Oct 12th, 2021, 3:00 PM Paris.
Explore the 'Above and Beyond' Fall/Winter collection campaign inspired by "Fracture", Balmain’s first original mini series, bringing together fashion, music, and entertainment starring Jesse Stark and Charles Melton.
Creative director, Olivier Rousteing, has spent the last decade building upon Balmain’s extraordinary legacy. The result is a unique Balmain silhouette, style, and attitude that celebrates the craftsmanship of the house’s ateliers, while paying homage to a rich Parisian heritage.
Altava Group brings together pioneering online game developers with fashion industry innovators in a daring adventure to apply interactive, social and gamification concepts to fashion, entertainment, and commerce.
Exclusive Ownership Airdrop
Winning bid will own a Certificate of Authenticity Card NFT.
ALTAVA, Worlds Of You
A mobile fashion game where you can access the latest luxury fashion through cutting edge technology and unique exclusive 40+ branded partnerships. Customize your own avatar through AI Facial Recognition for you to: Discover, Curate, and Play with Worlds of You in the metaverse.
Buy, Sell and Trade your NFT in ALTAVA Market.
Earn by selling or trading your exclusive asset within our ALTAVA Market and be one of the first to unlock within our game.